/* ============================================================
   The Fultz Factor — Front Page
   Palette pulled from the logo: brand blue + slate, warm paper.
   Fun/bold accents per desk: gold (Live), coral (Laugh), blue (Lead).
   ============================================================ */
:root {
  --blue:   #234E70;   /* navy (Lead + accents) */
  --blue-d: #1B3C57;   /* darker navy hover */
  --slate:  #3D4754;   /* wordmark slate / body ink */
  --gray:   #C7CCD1;   /* logo monogram gray */
  --paper:  #FFFFFF;   /* white base so the colors pop */
  --paper-2:#F6F8FA;   /* faint cool tint for cards and bands */
  --ink:    #2A313A;   /* deepest text */
  --muted:  #6E747C;

  --teal:   #2E6E4E;   /* Live Large desk (forest) */
  --gold:   #2E6E4E;   /* alias -> teal (older references stay in sync) */
  --red:    #8C3A4A;   /* Laugh Loud desk + primary CTA (burgundy) */
  --red-d:  #7A2F3D;   /* burgundy hover */
  --coral:  #8C3A4A;   /* alias -> red (keeps older references in sync) */
  /* Lead Better desk uses --blue (ties to the logo) */

  --maxw: 1080px;
  --slab: "Roboto Slab", Georgia, "Times New Roman", serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--sans);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: var(--blue); }

.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 24px; }
.visually-hidden {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0,0,0,0); border: 0;
}

/* desk color helpers */
.c-live  { color: var(--gold); }
.c-laugh { color: var(--coral); }
.c-lead  { color: var(--blue); }

/* rules (newspaper hairlines) */
.rule { display: block; background: var(--slate); }
.rule--thick { height: 4px; }
.rule--thin  { height: 1px; opacity: .35; }

/* ---------- BUTTONS ---------- */
.btn {
  display: inline-block; font-family: var(--sans); font-weight: 700;
  text-decoration: none; cursor: pointer; border: 2px solid transparent;
  border-radius: 8px; padding: 13px 24px; font-size: 16px; line-height: 1;
  transition: transform .08s ease, background .15s ease, box-shadow .15s ease;
}
.btn:active { transform: translateY(1px); }
.btn--primary { background: var(--red); color: #fff; box-shadow: 0 3px 0 var(--red-d); }
.btn--primary:hover { background: var(--red-d); }
.btn--lg { padding: 16px 30px; font-size: 18px; }
.btn--ghost {
  background: transparent; color: var(--slate); border-color: var(--slate);
  box-shadow: none; font-size: 15px; padding: 11px 20px;
}
.btn--ghost:hover { background: var(--slate); color: #fff; }

/* ---------- MASTHEAD ---------- */
.masthead { background: var(--paper); padding: 22px 24px 18px; max-width: var(--maxw); margin: 0 auto; }
.dateline {
  display: flex; justify-content: space-between; align-items: center;
  font-family: var(--sans); font-weight: 600; font-size: 12px; letter-spacing: .14em;
  text-transform: uppercase; color: var(--muted); gap: 10px;
}
.dateline-mid { color: var(--blue); }
.masthead .rule--thick { margin: 12px 0; }
.masthead .rule--thin { margin: 14px 0; }
.masthead-logo { display: block; text-align: center; }
.masthead-logo img { max-height: 190px; width: auto; margin: 6px auto 4px; }
.masthead-tag {
  text-align: center; margin: 4px 0 0; font-family: var(--slab); font-weight: 800;
  font-size: clamp(22px, 4vw, 34px); letter-spacing: .01em;
}
.masthead-tag span { margin: 0 7px; white-space: nowrap; }

/* ---------- LEAD STORY ---------- */
.lead-story { padding: 40px 0 18px; text-align: center; }
.kicker {
  font-family: var(--sans); font-weight: 700; text-transform: uppercase;
  letter-spacing: .18em; font-size: 13px; color: var(--coral); margin: 0 0 14px;
}
.headline {
  font-family: var(--slab); font-weight: 900; color: var(--ink);
  font-size: clamp(30px, 5.4vw, 56px); line-height: 1.05; letter-spacing: -.01em;
  max-width: 16ch; margin: 0 auto 22px;
}
.standfirst {
  font-size: clamp(17px, 2.2vw, 20px); color: var(--slate);
  max-width: 60ch; margin: 0 auto 28px; line-height: 1.6;
}
.micro { font-size: 13.5px; color: var(--muted); margin: 12px 0 0; }

/* ---------- SECTION HEADERS ---------- */
.section-head { display: flex; align-items: center; gap: 18px; margin: 0 0 30px; }
.section-head .rule { flex: 1; }
.section-head h2 {
  font-family: var(--slab); font-weight: 800; font-size: clamp(20px, 3vw, 28px);
  margin: 0; white-space: nowrap; color: var(--slate);
}

/* ---------- THREE DESKS ---------- */
.desks { padding: 46px 0; }
.desk-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; }
.desk {
  padding: 4px 26px; border-left: 1px solid rgba(61,71,84,.18);
}
.desk:first-child { border-left: 0; padding-left: 0; }
.desk:last-child { padding-right: 0; }
.desk h3 {
  font-family: var(--slab); font-weight: 800; font-size: 26px; margin: 0 0 6px;
  padding-bottom: 10px; border-bottom: 3px solid;
}
.desk--live  h3 { color: var(--gold);  border-color: var(--gold); }
.desk--laugh h3 { color: var(--coral); border-color: var(--coral); }
.desk--lead  h3 { color: var(--blue);  border-color: var(--blue); }
.desk-lede { font-weight: 600; color: var(--slate); margin: 12px 0 14px; font-size: 15.5px; }
.desk-quote {
  font-family: var(--slab); font-weight: 500; font-size: 18px; line-height: 1.5;
  color: var(--ink); margin: 0;
}

/* ---------- SUBSCRIBE ---------- */
.subscribe { padding: 20px 0 56px; }
.sub-box {
  background: var(--slate); color: #fff; border-radius: 16px;
  padding: clamp(28px, 5vw, 52px); text-align: center; position: relative;
  box-shadow: 0 18px 50px rgba(61,71,84,.22);
  border: 3px solid var(--red);
}
.sub-kicker {
  font-weight: 700; text-transform: uppercase; letter-spacing: .2em; font-size: 12px;
  color: var(--gray); margin: 0 0 10px;
}
.sub-title {
  font-family: var(--slab); font-weight: 900; font-size: clamp(28px, 4.5vw, 44px);
  margin: 0 0 12px; line-height: 1.05;
}
.sub-sub { font-size: 17px; color: #E7EAEE; max-width: 52ch; margin: 0 auto 26px; }
.sub-sub strong { color: #fff; }
.sub-form { display: flex; gap: 12px; max-width: 560px; margin: 0 auto; flex-wrap: wrap; }
.sub-form input {
  flex: 1 1 240px; min-width: 0; padding: 16px 18px; font-size: 17px;
  border: 2px solid transparent; border-radius: 8px; font-family: var(--sans);
}
.sub-form input:focus { outline: 3px solid var(--blue); }
.subscribe .micro { color: var(--gray); }
.form-success { margin-top: 8px; }
.form-success h3 { font-family: var(--slab); font-size: 26px; margin: 0 0 8px; }
.form-success p { color: #E7EAEE; max-width: 48ch; margin: 0 auto 18px; }
.form-success .btn--ghost { color: #fff; border-color: var(--gray); }
.form-success .btn--ghost:hover { background: #fff; color: var(--slate); }

/* ---------- WHAT YOU GET ---------- */
.what { padding: 50px 0; }
.what-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
.what-col { text-align: center; }
.what-num { font-family: var(--slab); font-weight: 900; font-size: 54px; line-height: 1; margin: 0 0 6px; }
.what-col h3 { font-family: var(--slab); font-size: 22px; margin: 0 0 8px; color: var(--slate); }
.what-col p { color: var(--slate); margin: 0; font-size: 16px; }

/* ---------- QUOTE CARDS ---------- */
.cards { padding: 20px 0 56px; }
.card-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.card {
  background: var(--paper-2); border-radius: 14px; padding: 28px;
  font-family: var(--slab); font-weight: 500; font-size: 19px; line-height: 1.5;
  color: var(--ink); margin: 0; border-top: 6px solid; box-shadow: 0 6px 20px rgba(61,71,84,.08);
}
.card--live  { border-color: var(--gold); }
.card--laugh { border-color: var(--coral); }
.card--lead  { border-color: var(--blue); }

/* ---------- WHO ---------- */
.who { padding: 50px 0; background: var(--paper-2); border-top: 1px solid rgba(61,71,84,.12); border-bottom: 1px solid rgba(61,71,84,.12); }
.who-wrap { display: grid; grid-template-columns: 1.5fr 1fr; gap: 44px; align-items: center; }
.who-text h2 { font-family: var(--slab); font-weight: 800; font-size: clamp(24px,3.4vw,34px); margin: 0 0 16px; color: var(--ink); }
.who-text p { color: var(--slate); font-size: 17px; margin: 0 0 14px; }
.who-card {
  background: var(--slate); color: #fff; border-radius: 14px; padding: 32px;
  border-left: 6px solid var(--blue);
}
.who-quote { font-family: var(--slab); font-size: 23px; font-weight: 500; margin: 0 0 14px; line-height: 1.4; }
.who-sign { font-weight: 700; color: var(--gray); margin: 0; letter-spacing: .04em; }

/* ---------- FINAL CTA ---------- */
.final { padding: 64px 0; text-align: center; }
.final h2 { font-family: var(--slab); font-weight: 900; font-size: clamp(28px,4.4vw,44px); margin: 0 0 12px; color: var(--ink); }
.final p { font-size: 18px; color: var(--slate); max-width: 50ch; margin: 0 auto 26px; }

/* ---------- FOOTER ---------- */
.site-foot { background: var(--ink); color: #D7DBDF; padding: 44px 0 36px; text-align: center; }
.foot-tag { font-family: var(--slab); font-weight: 800; font-size: 22px; margin: 0 0 10px; }
.foot-forward { font-style: italic; color: #AEB4BB; margin: 0 0 24px; }
.foot-family { font-size: 14px; margin: 0 0 18px; }
.foot-family-label { color: #8B9098; margin-right: 8px; }
.foot-family a { color: var(--blue); text-decoration: none; margin: 0 10px; font-weight: 600; }
.foot-family a:hover { text-decoration: underline; }
.foot-legal { font-size: 13.5px; color: #8B9098; }
.foot-legal a { color: #AEB4BB; text-decoration: none; }
.foot-legal span { margin: 0 8px; }

/* ---------- RESPONSIVE ---------- */
@media (max-width: 820px) {
  .desk-grid { grid-template-columns: 1fr; gap: 26px; }
  .desk { border-left: 0; border-top: 1px solid rgba(61,71,84,.18); padding: 22px 0 0; }
  .desk:first-child { border-top: 0; padding-top: 4px; }
  .what-grid { grid-template-columns: 1fr; gap: 26px; }
  .card-grid { grid-template-columns: 1fr; }
  .who-wrap { grid-template-columns: 1fr; gap: 26px; }
  .dateline-mid { display: none; }
}
@media (max-width: 480px) {
  .masthead-tag span { display: block; margin: 2px 0; }
  .btn--lg { width: 100%; }
}

/* masthead text fallback when logo file is not present */
.masthead-wordmark {
  font-family: var(--slab); font-weight: 900; font-size: clamp(34px, 7vw, 72px);
  letter-spacing: .02em; color: var(--slate); text-transform: uppercase;
  line-height: 1; margin: 14px 0 6px;
}

/* footer parent-brand endorsement (The Fultz Group crest) */
.foot-parent {
  display: inline-flex; align-items: center; gap: 12px; text-decoration: none;
  color: #AEB4BB; margin: 0 0 22px; transition: color .15s ease;
}
.foot-parent img { height: 46px; width: auto; }
.foot-parent span { font-size: 14px; letter-spacing: .02em; }
.foot-parent strong { color: #D7DBDF; font-weight: 700; }
.foot-parent:hover { color: #D7DBDF; }
